Year
'21
Client
Eiratech Robotics Ltd.
Services
Art Direction, Animation, Motion-Design
Eiratech Robotics.
Pushing the boundaries of warehouse robotics and e-retail and e-grocery solutions.
2021 was a productive year for our team – we developed several unique and complex solutions for our customers and began implementing them. We went through many stages of internal rnd before going into production, and a big part of that process is the preview animations. It was these animations that became part of the marketing campaign to launch the new product.
Part 1. Warehouse Robotics
For the first scene of the video, we recreated a scene of an automated warehouse, branded in the Eiratech color palette for greater consistency. We will use these colors throughout the video.
In the next scene, we move to a screen at the Picking station. The screen peels apart, revealing multi-layered software that ensures the smooth and seamless operation of the entire warehouse. Through a sleek UI design, we move to a robot.
An orchestra of robots quickly navigates the warehouse, delivering shelves to and from racks.
Part 2. E-Grocery.
The operator moves the cells into the rack to deliver them to the linear robot, which then sorts them into the storage buffer.
Next, we show the Linear robot that will handle the orders. We highlight its technological side through a shot of a laser and a monorail.
In the final scene, we show a delivery robot moving around the mezzanine, delivering orders to the pickup counter.
Process Reel
Storyboard
Role
Creative Direction
Art Direction
3D Modeling
Texturing/Shading
Animation
Editing
Software
3Ds Max
Substance Painter
Adobe After Effects
Adobe Premier Pro
Photoshop
Year
2021