Visual Design

Fairway Dynamics

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Year

'25

Client

Fairway Dynamics LLC

Services

Art Direction, Industrial Design, Branding, Motion-Design, Web Design, AI Generated Images

Status

In Progress

Golf’s First Fully Autonomous
Service Ecosystem

This project started as a quick concept gig — something we planned
to do in just a few days for a pitch deck, but it eventually grew into something much bigger.

Please keep in mind — the project is currently in development. Everything you see on this page is a concept. Every week our team meets to align and define next steps. Right now, we’re refining the branding, exploring visual directions for the future concept, and building a functional prototype that we’ll soon bring into the field.

This project started as a quick concept gig — something we planned to do in just a few days for a pitch deck, but it eventually grew into something much bigger.

Please keep in mind — the project is currently in development. Everything you see on this page is a concept. Every week our team meets to align and define next steps. Right now, we’re refining the branding, exploring visual directions for the future concept, and building a functional prototype that we’ll soon bring into the field.

Showcase animation

One of the key advantages of the product is its ability to autonomously switch toolkits for different types of tasks. We wanted to highlight this feature in a short video showcasing how it works in action

One of the key advantages of the product
is its ability to autonomously switch toolkits
for different types of tasks. We wanted
to highlight this feature in a short video showcasing how it works in action

Branding

At the very beginning, before our first presentation, we needed to show the concept in a cohesive form — so we quickly came up with a logo. It was one of those cases where an idea born in just a few hours stayed with us
up to this point.

We defined the brand’s typography and color palette, created
a presentation template, built a landing page using Framer, and launched LinkedIn with a minimal set of social media templates.

We defined the brand’s typography and color palette, created a presentation template, built a landing page using Framer, and launched LinkedIn with a minimal set of social media templates.

LinkedIn Header/ Userpic

Socials post's

Logo animation

Landing page (Entirely done in Framer)

Industrial Design

FD V0.1

We created with several concept designs to visualize how our robot might look — we weren’t yet certain about its main application or which direction to focus on, so version V0.1 was designed as a universal solution.

FD V0.2

Then we delved deeper into the project and realized we needed to create
a key component — the catering unit — which would appear as a single whole with the platform, while still allowing the platform itself to support interchangeable tools for different tasks. That’s how version V0.2 was born.

It’s still a work in progress — we continue experimenting with various parameters such as input configurations, wheelbase size, platform height, and more.

Role

Art Direction
Industrial Design
Branding
Graphic Design
Web Design
Animation

Software

Cinema 4D/Redshift
3Ds Max
Substance Painter
Adobe After Effects
Photoshop
Figma
Framer
Krea

Year

2025

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