Year
'24
Client
Haier
Services
3D Motion-Design
Haier
A small advertising project for the Haier brand, created to launch their
new line of vacuum cleaners.
I was part of a team assembled specifically for this project and was responsible for building the first two scenes—the vacuum cleaner assembly and its room-scanning function.
Process
After that, I worked directly on the assembly animation. Once the first scene was approved, I moved on to the second one—here, I needed to think through the transition and the spatial reveal through the scan effect. The main challenge was the limited amount of time allocated for this particular shot. We had only 30 seconds for the entire video, and all scenes were very dynamic, so we couldn’t extend the timing.
Because of this, we stepped away from various experimental approaches and created the scanner using one simple light line and several beams that revealed the interior objects.
A few tests made during the project:
Role
Texturing/Shading/Lighting
3D Animation
Compositing
Software
Cinema 4D/Redshift
Adobe After Effects
Year
2024