Year
'22
Client
—
Services
Art Direction, Animation, Motion-Design
Personal identity project.
Idea.
A couple of years ago, I started thinking that I needed a personal brand
— a pseudonym under which I could run my projects. I like my real name,
but I never fully embraced it: it felt too long, too serious, and maybe
not quite about me. My international colleagues quickly optimised Konstantin into Kon or Kons, which I actually found quite interesting,
so I decided to use it.
To be honest, it never really stuck — but at least it turned into an interesting experiment involving inflated letters and different materials applied to them, which, in my opinion, looks quite fun.
A couple of years ago, I started thinking that
I needed a personal brand — a pseudonym under which I could run my projects.
I like my real name, but I never fully embraced it: it felt too long, too serious, and maybe
not quite about me. My international colleagues quickly optimised Konstantin
into Kon or Kons, which I actually found quite interesting, so I decided to use it.
To be honest, it never really stuck
— but at least it turned into an interesting experiment involving inflated letters and different materials applied to them, which,
in my opinion, looks quite fun.
Realisation.
At first, I just sketched the general outlines of the letters. Stylistically,
I knew right away it should reference graffiti, like a sort of protest, because creativity, for me, is something deeply personal: it's often a form
of self-expression that no one really asked for.
At first, I just sketched the general outlines
of the letters. Stylistically, I knew right away
it should reference graffiti, like a sort
of protest, because creativity, for me,
is something deeply personal: it's often
a form of self-expression that no one really asked for.
After that, I draw the letters outlines in Marvelous Designer, stitched them together, and did a simulation. My teammate Ernst helped with the simulation (you can find a link to his work here — highly recommended
if you’ve made it this far!).
After that, I draw the letters outlines in Marvelous Designer, stitched them together, and did a simulation. My teammate Ernst helped with the simulation (you can find
a link to his work here — highly recommended
if you’ve made it this far!).
The simulation was cached, the textures were painted in Substance Painter, and I tried out a few different approaches to lighting
and presentation.
And yes — all of this was before it became mainstream.
The simulation was cached, the textures were painted in Substance Painter, and I tried
out a few different approaches to lighting
and presentation.
And yes — all of this was before it became mainstream.
Stillframes
Role
Art Direction
3D Modeling
Texturing/Shading
Animation
Editing
Software
Cinema 4D/Redshift
Marvelous Designer
Substance Painter
Adobe After Effects
Adobe Premier Pro
Photoshop
Year
2022