Idea
The general idea is this:
I revisit existing projects from different brands across the industry,
in any format. Sometimes I experiment with color schemes, sometimes
with the design itself. I also plan to create my own concepts of components
as an industrial designer.
The general idea is this:
I revisit existing projects from different brands across the industry, in any format. Sometimes
I experiment with color schemes, sometimes
with the design itself. I also plan to create
my own concepts of components
as an industrial designer.
RnD
For each project, I build a unique environment — I enjoy seeing how the perception of a bike changes depending on the lighting, camera angle,
or reflections on the floor. At some point, I realized that I actually enjoy working on the visuals even more than physically riding a bike.
For each project, I build a unique environment — I enjoy seeing how the perception of a bike changes depending on the lighting, camera angle, or reflections on the floor. At some point, I realized that I actually enjoy working on the visuals even more than physically riding a bike.
Everything you see below is part of my testing and exploration process.
The project is still active — I work on it during weekends and in my free time.
Everything you see below is part of my testing and exploration process. The project is still active — I work on it during weekends
and in my free time.
Identity
The identity of this project began for me with the very first logo sketches. Choosing a single direction was quite challenging — I knew for sure it would be typography-based and that it needed to feel dynamic. I started with sketches on paper and then moved on to the digital version.
I also realized that I needed a more optimized version — a symbol.
And, surprisingly, the first letter R worked quite well for that.
But I quickly understood that I wouldn’t stop there.
Different bikes convey different emotions and riding sensations, so I needed a variable logo that could adapt and evolve from project to project.
In fact, its purpose is to be part of the research itself.
The identity of this project began for me with the very first logo sketches. Choosing a single direction was quite challenging — I knew
for sure it would be typography-based and that it needed to feel dynamic. I started with sketches on paper and then moved
on to the digital version.
I also realized that I needed a more optimized version — a symbol. And, surprisingly, the first letter R worked quite well for that.
But I quickly understood that I wouldn’t stop there. Different bikes convey different emotions and riding sensations, so I needed
a variable logo that could adapt and evolve from project to project. In fact, its purpose
is to be part of the research itself.
Role
Creative Direction
Art Direction
3D Modeling
Texturing/Shading
Animation
Editing
Software
Cinema 4D/Redshift
3Ds Max
Substance Painter
Adobe After Effects
Adobe Premier Pro
Photoshop
Figma
